Hello

Hi Everyone

Hope you are well and looking forward to the IFC. My name is Sarah and I am the Acquisition Manager at Save the Children UK. We have a busy programme, working across 10 media channels to acquire new donors and working closely with the Retention team to maximise value.

What I am looking for from this masterclass is a thorough debate about the merits of different measures/ KPIs. I am regularly challenged by directors on the health of our programme and obviously have a range of figures on which to draw, from the Cost per Acquisition to Year 1 ROI to volume of active donors and of course net income overall. Each one says something singular about our programme but what I am looking to understand is how I can put them together to tell a more coherent story and to ensure we are referring to the right numbers for the right situation e.g. for a nascent programme vs. a longer-term view.

Sarah Fitzgerald O'Connor