Hi Everyone,

Jan here. I'm really looking forward to spending time with you in a few weeks at my IFC masterclass "The numbers that matter - measuring your direct marketing success.

I'm working hard to make sure that the session is practical and entertaining. I'm a fundraiser not a statistician. So there will be numbers, but I'll be focussing on sharing the metrics and analysis views that I've found most useful over the past 10 years in helping me build strong fundraising programmes.

My top priority is to give you space and inspiration to see how you can begin to look at measuring your direct marketing effort and investment from a total donor perspective.

I'll post more information on the session and what you can expect over the next couple of weeks. In the meantime, I'd like to hear from you - why did you choose this masterclass and what are you looking to be able to take back to your work as a result?

See you soon.

Jan