I am interested in learning about KPI's for the web. I also do a lot of comparison for offices in different countires and would like a decision making matrix.
I am from World Vision and work on the Global Marketing Team.
Monday, 18 October 2010
Saturday, 16 October 2010
Hello
Hi Everyone
Hope you are well and looking forward to the IFC. My name is Sarah and I am the Acquisition Manager at Save the Children UK. We have a busy programme, working across 10 media channels to acquire new donors and working closely with the Retention team to maximise value.
What I am looking for from this masterclass is a thorough debate about the merits of different measures/ KPIs. I am regularly challenged by directors on the health of our programme and obviously have a range of figures on which to draw, from the Cost per Acquisition to Year 1 ROI to volume of active donors and of course net income overall. Each one says something singular about our programme but what I am looking to understand is how I can put them together to tell a more coherent story and to ensure we are referring to the right numbers for the right situation e.g. for a nascent programme vs. a longer-term view.
Sarah Fitzgerald O'Connor
Hope you are well and looking forward to the IFC. My name is Sarah and I am the Acquisition Manager at Save the Children UK. We have a busy programme, working across 10 media channels to acquire new donors and working closely with the Retention team to maximise value.
What I am looking for from this masterclass is a thorough debate about the merits of different measures/ KPIs. I am regularly challenged by directors on the health of our programme and obviously have a range of figures on which to draw, from the Cost per Acquisition to Year 1 ROI to volume of active donors and of course net income overall. Each one says something singular about our programme but what I am looking to understand is how I can put them together to tell a more coherent story and to ensure we are referring to the right numbers for the right situation e.g. for a nascent programme vs. a longer-term view.
Sarah Fitzgerald O'Connor
Thursday, 7 October 2010
Not long now...
Hi Everyone,
Thanks Rainier and Amanda for getting in touch via this blog and letting me know what you're looking for from the session. It's very helpful as it means I can make sure I'm delivering what you need.
Everyone else, drop me a line and let me know who you are and why you've chosen this masterclass. It would be great to hear from you over the next week.
By the way, I should warn you that there will be a small piece of homework I'll be setting you on the Tuesday night. Nothing too scary. Shouldn't take long, but it will give us all a chance to learn from your experience - which is what these sessions are all about. Sharing our experience and ideas. So plan to be doing a bit of group work over dinner or drinks for an hour or so on Tuesday evening!
See you soon.
Jan
Thanks Rainier and Amanda for getting in touch via this blog and letting me know what you're looking for from the session. It's very helpful as it means I can make sure I'm delivering what you need.
Everyone else, drop me a line and let me know who you are and why you've chosen this masterclass. It would be great to hear from you over the next week.
By the way, I should warn you that there will be a small piece of homework I'll be setting you on the Tuesday night. Nothing too scary. Shouldn't take long, but it will give us all a chance to learn from your experience - which is what these sessions are all about. Sharing our experience and ideas. So plan to be doing a bit of group work over dinner or drinks for an hour or so on Tuesday evening!
See you soon.
Jan
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